Podcast Marketing

You Need iTunes Podcast Cover Art That People Want To Click On

Everyone knows that a podcast cover art is important. But still, most only start fussing over it after they’re done recording their first episode. And while there is no doubt that creating great audio content is the cornerstone of any successful podcast. Great imagery, especially for newer podcasts, is the one that piques people’s interest …

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Your Podcast Strategy Should Include A Well Planned Branding Blueprint

When podcast strategy is mentioned, most are quick to say that they have things in place, and then proceeds to talk about content planning and their social media campaign strategy. And though those indeed play a huge role in creating a more professionally produced podcast, only a handful includes branding into the equation. And you …

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How To Promote A Podcast In An Efficient And Effective Manner

The question of how to promote a podcast is not something you think about after you’ve done your first episode. Why you ask? Well, because promotion goes hand in hand with product development. Do you really think that big companies create a product first, and then brainstorm how to promote it? How To Promote A …

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